Hello! I’m a Senior Art Director based in sunny Los Angeles, with over a decade of experience leading creative work.

After seven years at Buck Design, I’m now working with Apple’s Marcom team. I care deeply about clean shapes, clear storytelling, and maybe a slightly unhealthy obsession with getting every bezier curve just right.

Clients include Apple, Netflix, Airbnb, Google, Robinhood and Anthropic.

My work is currently password-protected due to confidentiality. If you’d like to see case studies or chat about a project, feel free to reach out via email at hyungsoon.joo@gmail.com.

Thanks for stopping by! ☺️